Mindboards

Would you take a few minutes to answer a short survey about the Lego brand. The results of this survey are for a group project in my Brand Management class at the University of Iowa. Thanks for taking a few minutes to answer this very short survey.

http://www.surveymonkey.com/s/KR2YZQR

Please let me know if you have any questions!

Tim W
MBA Student
University of Iowa

Interesting. I did it. What is the ultimate goal in gathering this information?

Alrighty, I did it.

What was this for?

inxt-generation wrote:What is the ultimate goal in gathering this information?

World Domination, it always is.

- Xander

Absolutely, world domination.

In all seriousness, I am working on my MBA and my final project for my Brand Management class is looking at two robotics platforms/modeling block brands to see how the brands are being managed. Let's just say that the Lego brand seems to be far and away the best marketed system. The other seems to be struggling to find a market.

I'm just a fan of robotics and STEM programs and this seemed to be a fun topic for our final project.

Thanks again for taking a few minutes to answer the survey. I'm keeping the survey open until May 11, 2012.

http://www.surveymonkey.com/s/KR2YZQR

Tim

Great! Could you also post the results here? I'd love to see what the others think